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Options for this Examination
You have two choices for the competency examination.
You may use the case study below. Copy it and paste it into a Word document. Copy the questions provided below and paste them into the Word document after the case study text. Answer the questions there. Then write your response letter after the answers to the questions. Submit the Word document to your instructor.
Instead of the case study, you may use a letter you have actually written since the time you studied the materials to demonstrate your ability to apply the skills to your daily work activity. The letter should be in a Word document. Copy the questions provided below and paste them after the text of your document. Answer the questions there. Submit the Word document to your instructor.
Important
The first question you must answer asks you what your goals are. You must write your goals in reader terms: What will the reader know, believe, or do? Do not write what you will do: "inform the reader," "explain to the reader." Don't turn the goal into something you will actually do: "The reader will be informed . . ." To help you, start each objective with "The reader will . . ." and follow with some word like "know" or "believe," or some action.
If you need help understanding how to write goals in reader terms, read the explanation at this link. You will have to complete this examination again if you do not write the goals in reader terms.
What are your goals for the primary reader? Describe them in reader terms. (IMPORTANT: See Guideline 2, "Set Goals" on how to write goals in reader's terms.)
Who are other potential readers and what are your goals for them?
Analyze the readers using these guidelines from the lessons:
What do these readers expect?
Do these readers really need something else or something more?
How much do the readers know?
What are the readers' education and expertise levels?
What are the readers' positions or professional levels?
What are the readers' attitudes about you and the subject?
Choose strategies based on the goals and readers. These are the areas of strategies:
What readability level should you use?
What level of difficulty should you use?
Should the explanation be abstract or concrete?
Should the feedback loop be abstract or concrete?
What level of formality should you use?
What tone should you use?
What stance should you use?
Case study
Henrietta Hensen works as a buyer for Kelim's Oriental Rugs, a small neighborhood store in Chicago. She frequently places orders for inexpensive rugs with your company, Rugs Galore, in Pennsylvania. Henrietta is also the chairperson of Oriental Rugs Illinois, a trade association representing most oriental rug stores in Illinois.
The last shipment she received from you contained three expensive carpets that she had not ordered. Henrietta was sure they would not sell in her store so she sent this claim to you requesting the cheaper carpets she had originally ordered. You have received two of the carpets from her but have not received the third.
This is the list of skills you must demonstrate that you have mastered:
- Follow e mail protocol and etiquette.
- Set goals.
- Know your readers.
- Choose strategies based on the goals and readers.
- Use a standard letter or memo format.
Kelim's Oriental Rugs
k
2386 North Ardmore Boulevard, Chicago, Illinois 60620 (312) 555-1212
May 15, 2018
Mr. Arnold Blake
Rugs Galore, Inc.
4834 Allison Street
Clairton, PA 15025
Dear Mr. Blake:
I am a buyer for Kelim's Oriental Rugs in Chicago. I frequently place orders for rugs with your company for resale in our store.
The last shipment I received from you contained three expensive Persian carpets that I had not ordered. I am sure they will not sell in my store, so I returned them on May 1. You should have received them by now. This is my request that you send the cheaper carpets I had originally ordered. Even if the carpets have not arrived, I need the other carpets because I have customers who have already purchased them based on the floor samples we have. Please send the three carpets immediately.
Sincerely,
Henrietta Hensen
Owner
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